Executive MBA in Digital Insurance™
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Program Content
Module I. Digital Insurance
DXI.1 – Insurance: Digital Transformation, Digitization and Optimization in a Disrupted Landscape
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DXI.2 – The Customer Experience Challenge in the Insurance Industry
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DXI.3 – The Information Management, Workflows and Staff Challenges
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DXI.4 – The Cost of Fraudulent Claims
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DXI.5 – Commoditization in the Insurance Industry
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DXI.6 – 20 Years of Commoditization Challenges: the Road Ahead
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DXI.7 – Tackling the Challenges: Focus on the End-to-End Customer Experience
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DXI.8 – Claims, Emotions and the Moment of Truth
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DXI.9 – The Rise of InsurTech
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Module II. Business Strategy
B1. Business Strategy Foundations
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B2. The Evolution of the Concept of Strategy
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B3. Competing on Capabilities and the Resource-Based View
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B4. The Concept of Core Competence
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B5. The Concept of Strategic Intent
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B6. Intended and Realized Strategies
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B7. The Three Levels of Strategy
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B8. Developing a Strategic Perspective
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B9. Strategic Management
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B10. Components of Strategy Formulation
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B11. Strategic Decision-Making
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Module III. Leadership
L1. Leadership Foundations
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L2. Key Elements of Leadership
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L3. Leadership Theories
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L4. Iowa and Michigan Studies
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L5. Likert’s Four Systems of Management
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L6. The Managerial Grid
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L7. Situational or Contingency Theories
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L8. Vroom-Yetton Model
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L9. Motivation of Employees
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L10. Classification of Motivation Theories
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Module IV. Marketing
M1. Marketing Foundations
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M2. Evolution of Marketing
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M3. Marketing Myopia
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M4. Marketing Dynamics
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M5. Significance of Marketing
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M6. Delivering Customer Values and Satisfaction
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M7. Business Components
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M8. Achieving Customer Satisfaction
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M9. Concept of Value
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M10. Attracting, Acquiring and Retaining Your Customers
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Module V. Sales
S1. Sales Foundations
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S2. Types of Salespersons
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S3. Selling Process
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S4. Improving Sales Performance
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S5. Sales Force Management
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S6. Designing the Sales Force
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S7. Determining the Sales Force Size
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S8. Recruiting and Selecting Salespeople
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S9. Evaluating the Sales Force
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Module VI. Finance
F1. Nature and Importance of the Finance Function
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F2. Functions of the Finance Manager
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F3. Interface Between Finance and Other Business Functions
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F4. Environment of Corporate Finance
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F5. Time Value for Money
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F6. The Measure of Return
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F7. Sources of Financial Risks
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F8. Financial Portfolios and Risks
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F9. Financial Risk Management
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Module VII. Operations Management
Mg1. Introduction to Management
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Mg2. The Role of Management
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Mg3. Functions of Managers
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Mg4. Levels of Management
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Mg5. Management Skills and Organizational Hierarchy
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Mg6. Approaches to Management
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Mg7. Management Planning
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Mg8. Organizing, Staffing and Controlling
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Module VIII. Human Resources
HR1. Human Resources Foundations
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HR2. History of Human Resources Management
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HR3. Functions of Human Resources Management
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HR4. HR Policies and Procedures
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HR5. Role of HR Executives
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HR6. Challenges to HR Professionals
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HR7. Strategic Human Resources Management
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HR8. International Human Resources Management
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Module IX. Recruitment
R1. Recruitment Foundations
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R2. Factors Impacting Recruitment
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R3. Recruitment Policy
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R4. Talent Sourcing For Recruitment
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R5. Need for Flexible and Proactive Recruitment Policy
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R6. Evaluation of a Recruitment Program
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R7. Selecting Your Talents
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R8. The Selection Process
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R9. Standards of Talent Selection Methods
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R10. Employment Application Forms
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R11. Talent Selection Tests
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R12. Job Interviews
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Module X. International Diversity
ID1. The 6-D model of national culture by Gerard Hostede
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ID2. Dimension #1: Individualism
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ID3. Dimension #2: Power Distance
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ID4. Dimension #3: Masculinity
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ID5. Dimension #4: Uncertainty Avoidance
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ID6. Dimension #5: Long-term orientation
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ID7. Dimension #6: Indulgence
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Module XI. Final Project
P1. Market Research and Competitive Analysis
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P2. Porter’s Five Forces Analysis
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P3. Calculate Your Startup Costs
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P4. Fund Your Business
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P5. Buy an Existing Business or Franchise
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P6. Choose a Business Structure
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P7. Write Your Business Plan: Choose a Template
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P8. Write Your Business Plan: Traditional Business Plan Format
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P9. Write Your Business Plan: Lean Startup Format
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P10. Upload Your Final Program Assignment
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